ADIDAS SPORTS BASE 2017
THE BRIEF
In the summer of 2017, sportswear industry leader Adidas was launching a multi-sports venue Sports Base for the public to come with friends and sweat, play their favourite sports as well as try out new ones. They needed to create video invitations that also convey the brand message #HereToCreate.
THE WORK
Through fast cuts, slow motion and heart-pumping music, we created 2 montage videos (1 promotional & 1 teaser) showcasing athletes playing sports in different sports venues as well as streets and alleys. The videos presented the sports available in Sports Base and conveyed the message that with a little creativity, sports can be practiced anytime, anywhere.
In the summer of 2017, sportswear industry leader Adidas was launching a multi-sports venue Sports Base for the public to come with friends and sweat, play their favourite sports as well as try out new ones. They needed to create video invitations that also convey the brand message #HereToCreate.
THE WORK
Through fast cuts, slow motion and heart-pumping music, we created 2 montage videos (1 promotional & 1 teaser) showcasing athletes playing sports in different sports venues as well as streets and alleys. The videos presented the sports available in Sports Base and conveyed the message that with a little creativity, sports can be practiced anytime, anywhere.
THE BRIEF
In the summer of 2017, sportswear industry leader Adidas was launching a multi-sports venue Sports Base for the public to come with friends and sweat, play their favourite sports as well as try out new ones. They needed to create video invitations that also convey the brand message #HereToCreate.
In the summer of 2017, sportswear industry leader Adidas was launching a multi-sports venue Sports Base for the public to come with friends and sweat, play their favourite sports as well as try out new ones. They needed to create video invitations that also convey the brand message #HereToCreate.
THE WORK
Through fast cuts, slow motion and heart-pumping music, we created 2 montage videos (1 promotional & 1 teaser) showcasing athletes playing sports in different sports venues as well as streets and alleys. The videos presented the sports available in Sports Base and conveyed the message that with a little creativity, sports can be practiced anytime, anywhere.
Through fast cuts, slow motion and heart-pumping music, we created 2 montage videos (1 promotional & 1 teaser) showcasing athletes playing sports in different sports venues as well as streets and alleys. The videos presented the sports available in Sports Base and conveyed the message that with a little creativity, sports can be practiced anytime, anywhere.
