FUJITSU HK UHX LAUNCH
THE BRIEF
A new ultra-lightweight Fujitsu laptop went on market. At just 777g, the made-in-Japan Fujitsu UHX makes for a super portable partner that empowers every aspect of work and life.
THE WORK
To promote the lightness of UHX, we designed a through-the-line campaign from online video to key visuals development under the tagline “輕，自有力量” (Light is power). The video featured a petite female talent (to accentuate the lightness of the laptop) who takes UHX everywhere while musing over ways in which the machine expandes possibilities in her life.
A new ultra-lightweight Fujitsu laptop went on market. At just 777g, the made-in-Japan Fujitsu UHX makes for a super portable partner that empowers every aspect of work and life.
THE WORK
To promote the lightness of UHX, we designed a through-the-line campaign from online video to key visuals development under the tagline “輕，自有力量” (Light is power). The video featured a petite female talent (to accentuate the lightness of the laptop) who takes UHX everywhere while musing over ways in which the machine expandes possibilities in her life.
THE BRIEF
A new ultra-lightweight Fujitsu laptop went on market. At just 777g, the made-in-Japan Fujitsu UHX makes for a super portable partner that empowers every aspect of work and life.
A new ultra-lightweight Fujitsu laptop went on market. At just 777g, the made-in-Japan Fujitsu UHX makes for a super portable partner that empowers every aspect of work and life.
THE WORK
To promote the lightness of UHX, we designed a through-the-line campaign from online video to key visuals development under the tagline “輕，自有力量” (Light is power). The video featured a petite female talent (to accentuate the lightness of the laptop) who takes UHX everywhere while musing over ways in which the machine expandes possibilities in her life.
To promote the lightness of UHX, we designed a through-the-line campaign from online video to key visuals development under the tagline “輕，自有力量” (Light is power). The video featured a petite female talent (to accentuate the lightness of the laptop) who takes UHX everywhere while musing over ways in which the machine expandes possibilities in her life.
