LENOVO WALK IN YOGA STYLE
FASHION SHOW
Lenovo was launching the premium series “Lenovo Yoga” laptop. Ultra-thin and super stylish, the model was meant to excel in both functions and fashion. We came up with the idea of hosting a fashion show to highlight the product concept of “laptop as accessory”. Three up-and-coming fashion designers were recruited to helm the show, where fashion models wearing their designs strutted down the runway carrying Yoga.
The event also included a press conference, where press and business partners were invited to join the show. A uniquely designed product experience zone featuring dazzling setup allowed guests to try their hands on and take cool pics alongside the laptop.
Lenovo was launching the premium series “Lenovo Yoga” laptop. Ultra-thin and super stylish, the model was meant to excel in both functions and fashion. We came up with the idea of hosting a fashion show to highlight the product concept of “laptop as accessory”. Three up-and-coming fashion designers were recruited to helm the show, where fashion models wearing their designs strutted down the runway carrying Yoga.
The event also included a press conference, where press and business partners were invited to join the show. A uniquely designed product experience zone featuring dazzling setup allowed guests to try their hands on and take cool pics alongside the laptop.
FASHION SHOW
Lenovo was launching the premium series “Lenovo Yoga” laptop. Ultra-thin and super stylish, the model was meant to excel in both functions and fashion. We came up with the idea of hosting a fashion show to highlight the product concept of “laptop as accessory”. Three up-and-coming fashion designers were recruited to helm the show, where fashion models wearing their designs strutted down the runway carrying Yoga.
The event also included a press conference, where press and business partners were invited to join the show. A uniquely designed product experience zone featuring dazzling setup allowed guests to try their hands on and take cool pics alongside the laptop.
Lenovo was launching the premium series “Lenovo Yoga” laptop. Ultra-thin and super stylish, the model was meant to excel in both functions and fashion. We came up with the idea of hosting a fashion show to highlight the product concept of “laptop as accessory”. Three up-and-coming fashion designers were recruited to helm the show, where fashion models wearing their designs strutted down the runway carrying Yoga.
The event also included a press conference, where press and business partners were invited to join the show. A uniquely designed product experience zone featuring dazzling setup allowed guests to try their hands on and take cool pics alongside the laptop.
