LENOVO YOGA BROCHURE
THE WORK
As part of our efforts to promote Lenovo’s top-tier foldable & flexible laptop “Lenovo Yoga”, we designed and hosted a yoga event that was set to break the Guinness world record for “Most people performing the warrior I pose (yoga) simultaneously (multiple venues)”. Hosted across 3 regions (HK, TW & SG) and involving over 600 participants, the event was a ground-breaking success that earned Lenovo and its product a name in history.
The Hong Kong event was hosted in Sky 100 atop the city’s tallest landmark ICC. We invited celebrity yogi Elva Ni and Alex Lam to shoot 2 teaser videos to promote the event. Set against HK’s breath-taking skyline, the event also featured attractions like light painting and a gorgeous product experience zone for participants to get hands on with the Yoga laptop. Between the 3 regions, 634 participants successfully performed the yoga pose and broke the world record.
All revenue from event tickets was donated to Smile with Us HK on behalf of Lenovo for charity purposes.
As part of our efforts to promote Lenovo’s top-tier foldable & flexible laptop “Lenovo Yoga”, we designed and hosted a yoga event that was set to break the Guinness world record for “Most people performing the warrior I pose (yoga) simultaneously (multiple venues)”. Hosted across 3 regions (HK, TW & SG) and involving over 600 participants, the event was a ground-breaking success that earned Lenovo and its product a name in history.
The Hong Kong event was hosted in Sky 100 atop the city’s tallest landmark ICC. We invited celebrity yogi Elva Ni and Alex Lam to shoot 2 teaser videos to promote the event. Set against HK’s breath-taking skyline, the event also featured attractions like light painting and a gorgeous product experience zone for participants to get hands on with the Yoga laptop. Between the 3 regions, 634 participants successfully performed the yoga pose and broke the world record.
All revenue from event tickets was donated to Smile with Us HK on behalf of Lenovo for charity purposes.
THE WORK
As part of our efforts to promote Lenovo’s top-tier foldable & flexible laptop “Lenovo Yoga”, we designed and hosted a yoga event that was set to break the Guinness world record for “Most people performing the warrior I pose (yoga) simultaneously (multiple venues)”. Hosted across 3 regions (HK, TW & SG) and involving over 600 participants, the event was a ground-breaking success that earned Lenovo and its product a name in history.
As part of our efforts to promote Lenovo’s top-tier foldable & flexible laptop “Lenovo Yoga”, we designed and hosted a yoga event that was set to break the Guinness world record for “Most people performing the warrior I pose (yoga) simultaneously (multiple venues)”. Hosted across 3 regions (HK, TW & SG) and involving over 600 participants, the event was a ground-breaking success that earned Lenovo and its product a name in history.
The Hong Kong event was hosted in Sky 100 atop the city’s tallest landmark ICC. We invited celebrity yogi Elva Ni and Alex Lam to shoot 2 teaser videos to promote the event. Set against HK’s breath-taking skyline, the event also featured attractions like light painting and a gorgeous product experience zone for participants to get hands on with the Yoga laptop. Between the 3 regions, 634 participants successfully performed the yoga pose and broke the world record.
All revenue from event tickets was donated to Smile with Us HK on behalf of Lenovo for charity purposes.
All revenue from event tickets was donated to Smile with Us HK on behalf of Lenovo for charity purposes.
