LEO DIAMOND THEMATIC CAMPAIGN
THE BRIEF
Mabelle’s premium jeweller Leo Diamond wanted to brand their products as more than just romantic gifts from men to women - they were also the best self-pampering a girl could reward herself with.
THE WORK
We aimed to portray Leo Diamond jewellery as a loyal confidant that stays by a girl through life’s every boom and bust, ups and downs. To do this, a thematic campaign was launched under the tagline ”唯有LEO最懂您” (Only Leo knows you best). We created a beautiful montage video that features Leo Diamond jewellery shining through the emotional moments of a girl’s life. A Christmas version was also made as a seasonal adaptation of the campaign.
Mabelle’s premium jeweller Leo Diamond wanted to brand their products as more than just romantic gifts from men to women - they were also the best self-pampering a girl could reward herself with.
THE WORK
We aimed to portray Leo Diamond jewellery as a loyal confidant that stays by a girl through life’s every boom and bust, ups and downs. To do this, a thematic campaign was launched under the tagline ”唯有LEO最懂您” (Only Leo knows you best). We created a beautiful montage video that features Leo Diamond jewellery shining through the emotional moments of a girl’s life. A Christmas version was also made as a seasonal adaptation of the campaign.
THE BRIEF
Mabelle’s premium jeweller Leo Diamond wanted to brand their products as more than just romantic gifts from men to women - they were also the best self-pampering a girl could reward herself with.
Mabelle’s premium jeweller Leo Diamond wanted to brand their products as more than just romantic gifts from men to women - they were also the best self-pampering a girl could reward herself with.
THE WORK
We aimed to portray Leo Diamond jewellery as a loyal confidant that stays by a girl through life’s every boom and bust, ups and downs. To do this, a thematic campaign was launched under the tagline ”唯有LEO最懂您” (Only Leo knows you best). We created a beautiful montage video that features Leo Diamond jewellery shining through the emotional moments of a girl’s life. A Christmas version was also made as a seasonal adaptation of the campaign.
We aimed to portray Leo Diamond jewellery as a loyal confidant that stays by a girl through life’s every boom and bust, ups and downs. To do this, a thematic campaign was launched under the tagline ”唯有LEO最懂您” (Only Leo knows you best). We created a beautiful montage video that features Leo Diamond jewellery shining through the emotional moments of a girl’s life. A Christmas version was also made as a seasonal adaptation of the campaign.
