MENTHOLATUM MEN'S THEMATIC CAMPAIGN
THE BRIEF
Mentholatum introduced a new line of facial products for men that targeted the growing air pollution in China and wanted to spread the words across different mediums.
THE WORK
Using elements of nature to contrast city pollution, we helped Mentholatum launched a thematic campaign that included TVC, online videos and KV development under the tagline “城市污染，我要逆轉” (Reverse city pollution).
Mentholatum introduced a new line of facial products for men that targeted the growing air pollution in China and wanted to spread the words across different mediums.
THE WORK
Using elements of nature to contrast city pollution, we helped Mentholatum launched a thematic campaign that included TVC, online videos and KV development under the tagline “城市污染，我要逆轉” (Reverse city pollution).
THE BRIEF
Mentholatum introduced a new line of facial products for men that targeted the growing air pollution in China and wanted to spread the words across different mediums.
Mentholatum introduced a new line of facial products for men that targeted the growing air pollution in China and wanted to spread the words across different mediums.
