ORBIS MOONWALKER 2020
THE BRIEF
During the Covid-19 pandemic, Orbis decided to continue to run its largest annual event to keep up the momentum and brand awareness. With the shift of a one-night running event to a one-month virtual run competition, Orbis needs mass promotions on the new rules of game and actively draw participation and donation to it. This year, we have Asia Miles joining together to host the event so that the participants could have more incentive in joining this meaningful activity.
THE WORK
To encourage more participation in the event, we created a squad of funny ghost characters, ranging from Runners, Foodies, OLs, Team ghosts, etc. We helped with Key visual development, social media planning, content development such as Facebook and IG posts, Filter, IG stories, and also OOH development in MTR. With the support of mass paid media, the campaign is well-received and have drawn a lot of public awareness and registration.
During the Covid-19 pandemic, Orbis decided to continue to run its largest annual event to keep up the momentum and brand awareness. With the shift of a one-night running event to a one-month virtual run competition, Orbis needs mass promotions on the new rules of game and actively draw participation and donation to it. This year, we have Asia Miles joining together to host the event so that the participants could have more incentive in joining this meaningful activity.
THE WORK
To encourage more participation in the event, we created a squad of funny ghost characters, ranging from Runners, Foodies, OLs, Team ghosts, etc. We helped with Key visual development, social media planning, content development such as Facebook and IG posts, Filter, IG stories, and also OOH development in MTR. With the support of mass paid media, the campaign is well-received and have drawn a lot of public awareness and registration.
THE BRIEF
During the Covid-19 pandemic, Orbis decided to continue to run its largest annual event to keep up the momentum and brand awareness. With the shift of a one-night running event to a one-month virtual run competition, Orbis needs mass promotions on the new rules of game and actively draw participation and donation to it. This year, we have Asia Miles joining together to host the event so that the participants could have more incentive in joining this meaningful activity.
During the Covid-19 pandemic, Orbis decided to continue to run its largest annual event to keep up the momentum and brand awareness. With the shift of a one-night running event to a one-month virtual run competition, Orbis needs mass promotions on the new rules of game and actively draw participation and donation to it. This year, we have Asia Miles joining together to host the event so that the participants could have more incentive in joining this meaningful activity.
THE WORK
To encourage more participation in the event, we created a squad of funny ghost characters, ranging from Runners, Foodies, OLs, Team ghosts, etc. We helped with Key visual development, social media planning, content development such as Facebook and IG posts, Filter, IG stories, and also OOH development in MTR. With the support of mass paid media, the campaign is well-received and have drawn a lot of public awareness and registration.
To encourage more participation in the event, we created a squad of funny ghost characters, ranging from Runners, Foodies, OLs, Team ghosts, etc. We helped with Key visual development, social media planning, content development such as Facebook and IG posts, Filter, IG stories, and also OOH development in MTR. With the support of mass paid media, the campaign is well-received and have drawn a lot of public awareness and registration.
