ORBIS VISION 2020 CAMPAIGN
THE BRIEF
Stepping into 2020, Orbis is joining the global initiative “Vision 2020” which aims to eliminate avoidable blindness by the year 2020. To echo with “Vision 2020”, Orbis is devoted to three aspects: Eyecare training, Innovative technology, and Collective teamworks which help to fight against blindness. To further promote the idea, we have created the Key Visual and extended the communications to through-the-line activities.
THE WORK
We created a dynamic and playful Vision 2020 icon, that played around with a hand-binoculars, which symbolize “looking forward to the future”. We also created set of vibrant illustration, that is flexible to adapt through different adaptations, to kick start Orbis’s Vision 2020 campaign.
Stepping into 2020, Orbis is joining the global initiative “Vision 2020” which aims to eliminate avoidable blindness by the year 2020. To echo with “Vision 2020”, Orbis is devoted to three aspects: Eyecare training, Innovative technology, and Collective teamworks which help to fight against blindness. To further promote the idea, we have created the Key Visual and extended the communications to through-the-line activities.
THE WORK
We created a dynamic and playful Vision 2020 icon, that played around with a hand-binoculars, which symbolize “looking forward to the future”. We also created set of vibrant illustration, that is flexible to adapt through different adaptations, to kick start Orbis’s Vision 2020 campaign.
THE BRIEF
Stepping into 2020, Orbis is joining the global initiative “Vision 2020” which aims to eliminate avoidable blindness by the year 2020. To echo with “Vision 2020”, Orbis is devoted to three aspects: Eyecare training, Innovative technology, and Collective teamworks which help to fight against blindness. To further promote the idea, we have created the Key Visual and extended the communications to through-the-line activities.
Stepping into 2020, Orbis is joining the global initiative “Vision 2020” which aims to eliminate avoidable blindness by the year 2020. To echo with “Vision 2020”, Orbis is devoted to three aspects: Eyecare training, Innovative technology, and Collective teamworks which help to fight against blindness. To further promote the idea, we have created the Key Visual and extended the communications to through-the-line activities.
THE WORK
We created a dynamic and playful Vision 2020 icon, that played around with a hand-binoculars, which symbolize “looking forward to the future”. We also created set of vibrant illustration, that is flexible to adapt through different adaptations, to kick start Orbis’s Vision 2020 campaign.
We created a dynamic and playful Vision 2020 icon, that played around with a hand-binoculars, which symbolize “looking forward to the future”. We also created set of vibrant illustration, that is flexible to adapt through different adaptations, to kick start Orbis’s Vision 2020 campaign.
