SAN MIGUEL
SUMMER LUCKY DRAW - SOCIAL & PR CAMPAIGN
THE BRIEF
There is a need of social buzz for San Miguel annual summer campaign 盛夏大放送, a weekly lucky draw which encourages people to drink more so that they might get a higher chance to win different prizes.
THE WORK
We created “The first online bar in Hong Kong” to hype up 盛夏大放送, where we invited famous hos and KOL - Firefire and Shirly Chan to play classic drinking games and live in different social media platforms. Viewers can have a chance to answer question, “gamble” and take home a box of San Miguel!
The result pumps San Miguel’s social channel’s engagement rate and successfully broaden the demographics of the target audience.
There is a need of social buzz for San Miguel annual summer campaign 盛夏大放送, a weekly lucky draw which encourages people to drink more so that they might get a higher chance to win different prizes.
THE WORK
We created “The first online bar in Hong Kong” to hype up 盛夏大放送, where we invited famous hos and KOL - Firefire and Shirly Chan to play classic drinking games and live in different social media platforms. Viewers can have a chance to answer question, “gamble” and take home a box of San Miguel!
The result pumps San Miguel’s social channel’s engagement rate and successfully broaden the demographics of the target audience.
THE BRIEF
There is a need of social buzz for San Miguel annual summer campaign 盛夏大放送, a weekly lucky draw which encourages people to drink more so that they might get a higher chance to win different prizes.
There is a need of social buzz for San Miguel annual summer campaign 盛夏大放送, a weekly lucky draw which encourages people to drink more so that they might get a higher chance to win different prizes.
THE WORK
We created “The first online bar in Hong Kong” to hype up 盛夏大放送, where we invited famous hos and KOL - Firefire and Shirly Chan to play classic drinking games and live in different social media platforms. Viewers can have a chance to answer question, “gamble” and take home a box of San Miguel!
The result pumps San Miguel’s social channel’s engagement rate and successfully broaden the demographics of the target audience.
We created “The first online bar in Hong Kong” to hype up 盛夏大放送, where we invited famous hos and KOL - Firefire and Shirly Chan to play classic drinking games and live in different social media platforms. Viewers can have a chance to answer question, “gamble” and take home a box of San Miguel!
The result pumps San Miguel’s social channel’s engagement rate and successfully broaden the demographics of the target audience.
